Sky Channels Go Rainbow for Pride

They may be owned to a large degree by Rupert Murdoch, a machiavellian publishing figure, but the Sky Channel range in the UK are regulated by OFCOM and also know that they have to appeal to mainstream tastes to attract advertising.  Now, for the month of June, the package of Sky Channels in the UK, such as Sky News, Sky Mix and Sky Arts among many others, have gone rainbow.  A promotional insert for the network, features LGBTQIA+ characters and archetypes sharing their looks and statements.  A caption for the Sky Network says "We Know Who We Are".