Bucks Put Young Trans Person at Heart of Ads

Cairo is the new star of coffee shop chain Starbucks Advertisement, reaffirming the brand's commitment to transgender civil rights. In a simple, but poignant piece, Cairo relates how as a trans man, he tried out his identity at a Starbucks and that the staff made a mistake with his name, before getting it right and giving him a smiley face on his coffee cup. In a simple gesture, the corporation gets across its support for people of all gender identities. Look out for the advertisement showing on television and video streaming platforms in the UK now. And thanks to Starbucks for putting its money where its mouth is and emphasising how it supports diversity.