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Eharmony Get With it in Advertising

12/05/2021

In a capitalist society, representation in advertising is a small, but effective way of measuring the visibility of LGBTQ people in society. We are therefore interested and rather pleased to note that E Harmony, one of the most prominent companies offering matchmaking services online, has launched a new television commercial featuring an African-Caribbean lesbian couple who show their affection and share ice cream in bed, by way of promoting the service. It's nice to see on prime time television and long may this commercial run.

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